What Sets You Apart From the Competition?

The first thing you need to be aware of as a medical billing company is that filing claims electronically is just a small percentage of the duties and responsibilities of your business.   If you plan to market your services based on electronic filing alone you will see very little response.  Why?  Because anyone with a little training and inexpensive software can file claims electronically and probably cheaper than you.  When promoting your services it has to be more than just filing claims electronically as you have to focus on HIPPA, HITECH Act, appeals, patient statements, billing, accounts receivable, follow-up, eligibility and benefit verifications, and so on.

So what benefits can you provide that adds to the physicians bottom line?  Is it:

Reducing lost revenue due to poor follow-up
Simplify staff management so they don't have to search for a competent billing person
Keeping current on constantly changing regulations
Saving the physician money due to lower overhead (almost everyone tries to focus on this one) 
Etc.

The market is saturated with outsourced overseas medical billers, professional firms and people who can do medical billing from home.  What is going to set you apart?

Many doctors already outsource to someone already and there is a cost to switching to another provider.